Case studies — Linky05.3

Linkytrust built in

A marketplace and real-estate app in one, with a courier app, an admin console and a website. All of it built around one problem: buyers afraid to pay, and sellers afraid to ship.

Client
Linky, 2026
What I did
Android and iOS app, courier app, back end, admin console, website
Payments
Orange Money and MTN Mobile Money, card, cash on delivery
Live
linkygroup.com ↗
App in testing on Android
Linky's website: the marketplace and real estate, in one app
The brief01

Trust is the product

Buying online in Guinea starts with a question of trust. The buyer is afraid to pay and receive nothing, and the seller is afraid to ship and never be paid. Linky had to answer that before anything else, in one app that also lists homes to rent or buy.

It had to run on 3G, in three languages, with the ways people already pay: Orange Money, MTN and cash. And it had to let family abroad pay for an order back home.

The app02

One account, three roles

Buyers, sellers and real-estate agents sign up once, choose what they do, and can change it later. A Discover feed mixes products and homes to swipe through, and sellers follow their sales and withdraw to Orange Money or MTN whenever they like.

  • Linky's welcome screen: the market in your pocket
  • Choosing a role at sign-up: buyer, seller or real-estate agent
  • The seller's wallet, with withdrawals to Orange Money or MTN
The decisions03

The seller is paid when it arrives

  1. 1

    Escrow, kept as a ledger

    Mobile Money can't split one payment between a seller and a platform, so the app holds every payment and keeps its own books. The seller is paid once the buyer confirms delivery, the commission is taken at release, and an order nobody confirms is refunded on its own.

  2. 2

    Only verified sellers

    Sellers scan an ID and take a selfie to earn a Verified seller badge, and the shops tab lists verified shops only. A buyer always knows who they're paying.

  3. 3

    Delivery you can prove

    At the door, the courier scans a QR code on the buyer's phone. Until then, the buyer follows the courier live on the map, in a courier app of its own.

  4. 4

    A wallet that needs no licence

    The wallet shows balances and withdrawals, but nobody can top it up or send money to someone else. That one choice keeps Linky clear of e-money licensing.

  5. 5

    Homes, rented from the app

    Homes to rent or buy, with a price you can negotiate. For a rental, the contract is signed in the app, and the rent and deposit are held until move-in.

  6. 6

    Made for 3G, in three languages

    French, English and Spanish, with 2,125 strings in each, and a data-saver mode that holds videos back on a slow connection.

The website04
Linky's website: the Discover feed, the wallet and escrow, each in its own card

Five reasons, one download

linkygroup.com speaks French, like Linky's customers. It makes the case in five reasons, from verified sellers to escrow, shows the Discover feed in motion, and keeps the download one tap away.

Visit linkygroup.com ↗
Under the hood05

Two apps, one back end

Linky and its courier app are built with Expo and React Native, the website and the admin console with Next.js, all on one Supabase back end. In five months: 99 app screens, 14 courier screens, 11 admin pages, 146 serverless functions and 152 database migrations.

  • Expo
  • React Native
  • Next.js
  • TypeScript
  • Supabase
  • PostgreSQL
  • Orange Money
  • MTN Mobile Money
  • Stripe
  • Twilio
  • Mapbox

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